For those who still think Personal Branding isn't for them, check the linked blog post below. If you cant be seen then you will never be asked or known, in a selling or marketing profession who and what you are is what makes the difference, making yourself known for you expertise and making yourself visible has to be a priority. Heard the saying 'right time right place' it does have some truth especially if you are failing to be considered or indeed contacted about that once in a lifetime career opportunity.
Google buzz is part of the Google giant, as with Twitter, Facebook and LinkedIn they are today's essentials in getting you, the brand out there to be visible and gaining the opportunities ahead of your competition.
Google Buzz and Personal Branding | Brand-Yourself.com