Tuesday, 23 August 2011

UX Storytellers: Aristotle’s Storytelling Framework

UX Storytellers: Aristotle’s Storytelling Framework

Monday, 7 February 2011

Monday Morning Marketing Memo -- Top 11 Marketing Trends (Part Two)

I have been reading for some time now a very interesting set of blogs called Monday Morning Marketing Memo, part of two of a recent post Top 11 Marketing Trends, compelling reading and certainly food for thought in a difficult and challenging market place.

The complete article and links are posted below, information i hope readers will find of value and offer some stepping out from the crowd strategies.

Gmail - Monday Morning Marketing Memo #238 -- Top 11 Marketing Trends (Part Two)

Tuesday, 21 December 2010

If You Have a Gift, It Is a Crime Not To Let Others See It

If You Have a Gift, It Is a Crime Not To Let Others See It

A recent new connection through the LinkedIn network portal posted an interesting article about sharing your gift, and why you shouldnt be afraid to let the world know. With kind permission of Carson i have
posted the article here to continue reading the full article please follow the link below.

Every time I drop my princess daughter off at the sitter's and she has a treat of some kind, she is required to share with the others. One of my primary goals is to instill in her the principle and concept of putting others ahead of herself. While it is not always easy or desirable to do, the outcome pays dividends. This very mantra led me to the success I have had in the selling game and in sales leadership and that same principle should be applied in your daily life - be it in career or pursuit of your dreams.

We were all born into this world with something to give. Every one of us. Trouble is, we often get caught up on what we do not have or what is holding us back rather than making the choice to shine. For, after all, it is a choice.

We all need affirmation of some kind - someone to tell us that we are good. This is the very reason many people seek this in significant others and become dependent on their "love" - they have to have this confirmation to keep themselves going. Others of us find that drive and the necessary mechanics internally. Some cower in the corner, afraid of rejection or ridicule.


Article by Carson V Heady Author of "Birth of a Salesman" / Marketing Manager at World Audience, Inc

Monday, 25 October 2010

'Great teachers understand how the learner learns'

No matter who you are or what you do in life, both professionally and in your social life we are all different. Some are good listeners, some are good teachers, and some good communicators.

Look around and you will see a miriad of self help and development material, those which may benefit our personal lives and those for our professional and working lives. And each and everyone of us takes from these materials and media different values and understanding and begin to apply them accordingly. However, have you ever noticed that some people just 'like a duck to water' seem to take on board this new learning and some struggle and take time to adapt.

No two people are the same, yes indentical twins are indentical, physically maybe, but there will be subtle differences whether on the inside or out. And each will learn about the world around them differently also, this is true of everyone.

This brings me to the purpose of this blog, and the lesson i learned from reading a book 'The Magic of Metaphor'. The book contains many stories and indeed examples of how valuable lessons can be learned by the power of story, One of which grabbed my thoughts and attention immediately.

The teacher of a large class could not understadn why one of her pupils was constantly achieving low marks when the rest were not. Deciding one day to ask what could be done to improve this pupils marks the teacher was surprised to hear that the pupil couldnt relax and focus like everyone else bacause the classroom was too quiet and everyone had to sit still. The teacher replied that this was normal for a classrooom and acceptable conduct. The pupil then explained that when he was at home doing home work for other topics (ones which he got good class grades) he would have music playing and would dance and move to the music whilst reading. The teacher suggested that he could do this in the classroom silently in his head without distrubing everybody else. This the pupil did and without disturbance and his grade improved dramatically. The teacher suddenly realised that to be a great teacher one must understand how the learner learns.

A great story and a great lesson and one we can all use in our everyday working and personal lives.

Wnat to be a grea salesperson, understand how the buyer buys, a great communicator, understand how people communicate,the list is endless. But more valuable a lesson is that everyone is different, and therefore what works with one wont neccessarily work with another. In sales you should never assume that all buyers buy the same way, they dont, processes may be the same, but the decision criteria isnt, the same can be said for marketing.

THe book 'Magic of Metaphor' was written by Nick Owen and available through online bookstores and directly from his site www.nickowen.net

Thursday, 20 May 2010

Career and Jobseeker Mapping - a Successful Strategy where you take Control

How long do you take to trawl through the Local Newspaper, Internet Job Site or Social Media Channel to seek out opportunities matching your career or skills background - no doubt quite a long time! After you have repeated this exercise how many opportunities do you have to aim/apply for. Dependent upon your experience and background this number may well vary from person to person and also be affected by the economic climate, such as we are experiencing currently.

Whatever the result of this effort there is no guarantee of the outcome or indeed the numbers or amount of opportunities we can pursue, it is controlled by what is available at the time and published via the web or news print.

In addition there is the speculative approach or recruitment agency and of course posting your CV onto the internet (e.g. Monster, CV Library, Jobsite) all of which, dependent upon your background and/or experience may provide additional opportunities.  As with the more popular method of search this also has varying results and is again influenced by events we cannot totally control.

Mapping allows you to take an in-depth look at your skills, Value and Industry or Market Sectors and will provide you with a wealth of additional resources and opportunities, maybe ones you were not already aware of.

To get your free copy of this eBook and template click on the following links

http://tinyurl.com/2wk9gxp for copy of the eBook

http://tinyurl.com/2veacel to download a Mapping Template

http://tinyurl.com/3y89wzy to view the eBook online a leave comments

Please feel free to post your thoughts and comments.